WordPress developer for agencies, white label from Heilbronn
You design. I build. Your client only sees you.
I'm Robin Herbeck, a freelance WordPress developer from Heilbronn. For agencies and designers I build websites behind the scenes, with custom block themes or Next.js, at a fixed price and under your name.
We just spoke on the phone, or someone passed you my number? Here's everything in one place, no small print.
Send a projectYour client stays your client
- I work under your name. Communication, invoicing and branding go through you.
- I only talk to your client if you want me to.
- Happy to sign an NDA and a non-solicitation agreement, both ways.
- Your projects don't end up in my portfolio unless you say so.
How a project runs
Design or brief
You send me a screen design, a concept or just an idea.
Quote
Within two working days you get a fixed price with a clear scope.
Build
I work on a staging environment, you see every step. Two feedback rounds are included.
Handover
Move to the live server, a short walkthrough, credentials to you. Your client edits their content on their own after that.
What I work with
- WordPress with custom block themes. Your client edits text and images in the editor, spacing and layout stay protected.
- Next.js and React, when it becomes a web app or data comes from other systems.
- Hosting and maintenance on servers in Germany, resold under your name if you like.
A fixed price you can plan with
You get one price per project, no hourly billing. Add your margin and you know upfront what the project costs you. If something changes along the way, I quote it separately first. Nothing gets billed without your okay.
Starting prices for typical projects:
- Single module or extensionfrom EUR 300 net
- One-pagerfrom EUR 900 net
- Website from your design (WordPress, multi-page)from EUR 1,400 net
- Website from your design with animationsfrom EUR 1,700 net
- Maintenance per websitefrom EUR 70 net per month
Start small
The best way to start is a small, paid project. A landing page, a new block, a bug that's been sitting around for a while. You see how I work and how I communicate. If it fits, we keep going.
Availability
I have room for new projects right now. Send me your design and we can start this week.
What I've built behind the scenes
No names, because it's white-label. Same goes for your projects.
- An animated one-pager where the client edits everything and can't break anything.
- A website with an editable catalogue, from XD design to go-live in five weeks.
- A club website with its own event system and online registration.
Frequently asked questions
I take over existing Elementor sites and get them live. New sites I build as a block theme.
Mostly, yes. In the Heilbronn and Stuttgart area I'm happy to come by and sit down with you.
You'll have the quote within two working days. I'll tell you honestly when I can start.

Send me your project
A screen design, a brief or two sentences is enough. I'll reply the same working day, and you'll have a quote within two working days.
Prefer a call? +49 1516 5139931